Modern living room with CHORD Electronics stereo equipment on a concrete and wood table, potted plants, framed artwork, and a large window with a view outside.
Modern living room with CHORD Electronics stereo equipment on a concrete and wood table, potted plants, framed artwork, and a large window with a view outside.

Audio and hi-fi PR, built around how this industry actually works

Media relations, launches, positioning and content; PR for audio and hi-fi brands, shaped around your brand and budget by someone who knows the industry inside out.

Person holding an open Danish audio magazine featuring a Chord Electronics Alto headphone amplifier and over-ear headphones.

Built around your brand

Dan George Communications provides specialist PR, media relations and communications support for audio and hi-fi brands; a dedicated audio PR agency rather than a generalist consumer tech agency treating hi-fi as one category among many.

Read on to see what working together typically involves; every programme is shaped around your brand, your launch calendar and your budget.

Three men in conversation on a panel-style set with green sofas, two holding microphones, with a large hi-fi speaker beside them under blue stage lighting.

Media relations & press office

Squeeze 'Trixies' album launch at BMG

Ongoing relationship management with the UK and international hi-fi and audio press: reviewers, editors, influencers and influential voices. This includes pitching stories, briefing journalists, coordinating and delivering review samples, in-person briefings and acting as your day-to-day press office contact.

Book a discovery call
Dan George and a colleague from Chord Electronics stand aside a monitor at a hifi show.

Product launches & press events

Planning and running the press side of a product launch, from embargoed briefings and press trips to hands-on demonstrations with the media. Strategy, guest lists, materials and follow-up are all handled so the launch lands with maximum press impact.

Book a discovery call
Three men engaged in conversation at a professional audio conference or event, with a wooden wall and shelves featuring framed photos and a plant in the background.

Strategic PR counsel & positioning

Help defining how your brand should be talked about, market positioning, key messaging, spokesperson training and long-term reputation strategy, which is particularly useful for brands entering the UK market for the first time or repositioning an established name.

Book a discovery call
Close-up of a person's hands typing on a laptop keyboard, wearing a wristwatch, with the background softly out of focus.

Content & copywriting

Press releases, technical briefing documents, product manuals, website and social media content, articles written by someone who understands the technology well enough to make it interesting to both journalists and end customers.

Book a discovery call
A cluster of hifi awards logos on a grey background.

Award submissions

Hi-fi's award season is one of the sector's most valuable PR opportunities. Submissions are created, pitched and managed to give your products the strongest possible chance of industry success.

Book a discovery call
A group of Japanese people having a discussion at a hifi show in front of a Chord Electronics stand.

International & UK market entry

Support for overseas manufacturers, including brands from Asia, looking to build credibility and secure press coverage in the UK and wider European hi-fi market. That means local market knowledge, established press relationships, and PR delivered by someone who understands how UK and European audiences respond to audio marketing.

Book a discovery call
A smartphone screen displays social media app icons, including Instagram, TikTok, LinkedIn, YouTube, and Facebook, with a person's thumb touching the screen.

Social media & digital support

Guidance, content creation and hands-on support for the social channels that matter to a hi-fi audience, keeping brand messaging consistent across press coverage, owned content and social.

Book a discovery call

How it works

Step #01

An initial conversation to understand your brand, products and objectives; no cost, no obligation.

Step #02

A proposed scope of work and clear costs, tailored to your budget rather than a fixed package.

Step #03

Ongoing delivery, reported honestly and regularly, with direct access to me throughout.

  • "It's been a real pleasure working with Dan for a number of years now, helping us build a brand from the ground up, work effectively with the hi-fi press and, above all, achieve some fantastic results. A great colleague and a top gent!"

    Luke Tyson, Director, Peter Tyson and Brand Lead, Fell Audio

Every brand's starting point is different. Tell me about yours and I'll suggest where to begin.

Let's talk